hi, im zz (she/they),
your creative co-conspirator.

Deep dives? Love them.
“Make it make sense”? Music to my ears.

I can’t get enough of that magic moment when a messy, almost there idea turns into more than you thought it could be. I’m here for the “what ifs,” the “could we’s,” and the “is this even possible?”

I’m a Ghanaian-American Creative Strategist based in Chicago, blending over a decade of experience with a sharp instinct for connecting cultural dots and crafting storytelling that cuts through the noise. My work centers crafting genuine, experience-driven campaigns that reflect the nuances of diverse audiences. With a background in strategy, social media, experiential, photography, art direction, copywriting, and project management - I bring a flexible, socially aware lens to each project, always mindful of the layers and intricacies shaping today’s cultural landscape.

I also own Sophistafunk Studios, a small creative studio helping small Black-owned wellness and beauty brands bring their unique vibes to life in the digital space. From brand strategy and creative direction to website design, and social media + crm management - I focus on creating digital experiences that resonate and reflect each brand’s essence.

When I’m not working, you can find me hanging with my daughter Dessalines, writing, traveling home to Ghana, re-learning the bass guitar, attempting to craft the perfect playlist, and streaming the latest.

where i’m at

creative strategy @ MAS • full time

founder @ sophistafunk studios • freelance

creative strategist @ rue dix brooklyn • contract

digital strategist @ hanahana beauty • contract

where i’ve been

content @ intelligentsia • full time • 2022 - 2024

strategy @ kin • contract • fall 2023

content @ CHANI App • full time • 2021

where i’m going

always down to learn and expand my skills, and perpetually on the lookout for fulfilling challenges and new opportunities - let’s chat.

brands i’ve worked with:

youtube • delta airlines • intelligentsia coffee • chani app • hanahana beauty • JBL • K-Y • general mills • goldman sachs • kinló • black girl in om • rue dix brooklyn • walmart • samsung • victoria’s secret: pink • african pride • courvoisier • def jam • downy unstopbales • google